Before the Internet became the busy marketing platform that it is now, entrepreneurs have long advance their businesses.
As early as the era of traditional marketing practices, business owners and marketing specialists realized the
value of a vast network and knowing what makes them tick. It was crucial that marketers push the right buttons especially because transactions were primarily made in person.
Fast forwarding to the digital age, the inevitable pervasiveness of technology and Internet magnified the importance of how far the entrepreneurs’ reach was. More importantly, this
same period made it possible for marketers to cast in the net into a wider scope of audience and transcend the bounds set by time zones and
geographical constraints. Today, it doesn't matter much if your target customers are on the opposite side of the world; what counts more is
that they’re wired and are somehow connected to you.
One of the brilliant aftermaths of business’ and Internet’s fusion is social media, and while it was originally conceived to bridge the virtual gap
between people, it soon became a sub-platform of online marketing. The medium that was once
meant to keep people connected is now being the latch that allows entrepreneurs to build their
business in the form of social media marketing.
Today, consumers are no more limited to search engines when looking up a product or service online as social networking sites are fast-becoming a significant source of information
they find pertinent. For instance, a lot of customers rely on Facebook to check if the merchandise they are looking for is offered by a particular brand. They
also read feedback shared by previous
customers to have a preview of what they're getting into. There are even cases where businesses solely depend on social media accounts in the absence of a formal website.
Keep in mind though that if your goal is to land a slot on the first search engine results page(SERP) or rank for certain keywords, it is highly
Up to this day, social media marketing remains to be a territory that needs to be explored. While it’s easy for many entrepreneurs and marketers
to stick with strategies that worked for them, it is equally important that you try new techniques that can potentially move your business forward.
If you haven’t tried social media marketing yet,
you could be missing at least a quarter of your life, but if you’ve already included it in your reserve of marketing strategies, knowing what it
is and how it works is only half the battle. You also need to know if it’s working and how to maximize it so that the returns are rewarding.
In this article, we will learn everything about social media marketing such as its perks, suggested platforms, and tips on how to make the most out of it.
Advantages of Social Media Marketing
Every marketing strategy, whether it’s online or offline, has its own advantages. What sets social
media marketing apart, however, is that the people connected to you through this channel are meant to be a part of your network, which gives you the burden of retaining their interest.
But if you manage to do it right, you’re bound to enjoy a bundle of benefits including these four:
1. Immense visibility.
Most social networking sites, if not all, can be availed through free registration. While there are
some that offers premium membership, you can still enjoy the perks by sticking with the basic platform. Free subscription is evidently an
advantage since you don’t necessarily have to pay for such a service that will generate you leads. In addition, plenty of customers tend to look for social media representations of brands
they are interested in, and Google is often generous with turning up results like social media accounts.
2. Vastly shareable.
Another unique feature of social media is the convenience it affords when it comes to sharing.
All social networking sites are built with sharing buttons which makes spreading the word about your brand and your content effortless. Keep in mind though that not all comments on your posts
will be praises, so be ready with a damage control plan. Prepare methods on how you will address complaints and don’t forget to express
gratitude to those who think you’re doing a great job.
3. Increase in traffic.
It may be easier for some of your customers to find you through social media but if they like what they see on your dashboards, they will be
more driven to visit your website. In an
infographics published by Social Media Today, a minimum of 60% enjoyed an increase in their traffic after embarking on a full-fledged social marketing campaign
. You also need to remember that your website should be as appealing as your social media façade and that it is rich with content that your target audience is looking for. It’s also important
that your site is easy to navigate and loads quickly. Otherwise, the effort you put to catch their attention through social media will be for naught.
4. Gain market intelligence.
In the same infographics released by Social Media Today, it was revealed that 71% of B2B companies rely on social media to gain relevant market information. Market intelligence is crucial to establishing a loyal fan base which you can cultivate into a reliable group of loyal customers.
Since social media allows for personal and real time interaction, it can be easier for you to form a bond with your customers. Social marketing
also gives you an opportunity to provide customer satisfaction at the soonest time possible which can influence them to favor your service.
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